What do enterprises want in 2025 and beyond? Happy employees, delighted customers, and business profitability. Achieving these objectives requires a collaborative effort from SaaS providers to understand the market and the requirements of end consumers. And what better way than tradeshows to better understand consumers’ sentiments?
Human connections transcend boundaries, and tradeshows provide the perfect opportunity to understand businesses’ requirements for software solutions to improve customer service quality. ThinkOwl participates in various conferences and tradeshows to understand businesses’ requirements of various companies for creating the best customer service experience, even with limited staff and resources.
Tradeshows provide valuable customer and industry insights
With AI blurring the lines between physical and digital shopping experiences, customer expectations for memorable brand experiences are rising. Events like the CCW Conference and Trade Show allow the ThinkOwl team to obtain valuable insights through interactions with industry experts, business owners, communication professionals, etc. We look at industry requirements through a customer-focused lens and develop servicedesk software solutions that improve customer experiences (CX) and fulfill the needs and aspirations of support agents.
In this blog, ThinkOwl presents all the knowledge gathered from attending various tradeshows worldwide. This will help businesses get a sneak peek into what's hot or outdated and what needs to be done to stay ahead in the customer service race.
Business requirements for offering excellent CX
Happy customers are a business's best brand advocates. That's why it is essential to know how to develop a human connection and create memorable moments that spark word-of-mouth advocacy. By aligning organizational efforts toward creating seamless and meaningful interactions, businesses can build loyalty, enhance satisfaction, and drive long-term success.
Empowering resource efficiency for business success
Economic instability and inflationary pressures are escalating overhead expenses. To offset the economic burden, enterprises swear by the motto ‘Do more with less.’ Resource-conscious businesses (especially startups and mid-sized business owners) desperately need smart automation in their business processes. Doing more with less implies using AI and automation to streamline customer support operations.
Modern tools like Conversational AI, robotic process automation (RPA), and 24/7 virtual assistants help customer service departments provide many services to clients without being overtly dependent on human agents and guidance. Few others even dream of fully automating their customer support operations with the help of efficient resource management.
Customized service desk software for bespoke client support
Customer requirements are volatile, and businesses are duty-bound to scale up their service delivery capacity when the situation demands. At other times, like off-season or shoulder season, the support delivery setup can also be scaled down. Customizing servicedesk software to offer personalized customer service implies making your robust brand support scalable and economical.
Additionally, customization through third-party software integration leads to higher efficiency, faster service, and an outstanding user experience, besides improving brand reputation and security. Getting your servicedesk software tailormade helps brands leverage application programming interfaces (APIs) to enable software integration and ensure excellent customer service.
AI-powered data analytics for superior decision making
Business owners rely heavily on AI-driven insights, analytics, KPIs, and metrics for decision-making. A servicedesk software's ability to collect, analyze, and gain insights from customer support data like tickets, surveys, and interactions, enabling businesses to identify trends, measure customer satisfaction, and make informed decisions to improve support services, is vital for brand success.
Tools like AI intent recognition, sentiment analysis, VOC, and feedback management are beneficial for improving CX. With time, these tools become attuned to your customer requirements and provide the data necessary to make informed decisions about where to focus your efforts, create reports to see the status of cases created via a particular channel, and measure productivity.
Utilize cloud-based, low-code customer service solutions for effortless usability
No technical skills? No problem. Developing software applications can be tough and time-consuming. Entrepreneurs trying to get their venture up and running aren't keen on spending time and valuable resources building software applications for various business functions. That's why service desk software that's low-code, easily customizable, and feature-laden becomes the smart choice for professionals. Being cloud-based implies no extra cost for the storage, maintenance, and security of hardware components.
Building excellent customer relationships is the lifeline of modern enterprises
Personalized customer service is vital to unlocking customer success. Customer engagement leads to customer advocacy and loyalty. With competitors breathing on your shoulders, maintaining excellent customer relationships is paramount. An excellent bond with your customers helps increase customer loyalty and retention and improves brand reputation. Besides these benefits, excellent ties with clients also provide a competitive advantage to brands by creating a barrier to entry, making it harder for competitors to lure away your customers.
Embracing artificial intelligence as an enabler rather than a replacement is crucial for recognizing the actual value of customer service professionals. Think of it this way – every interaction, solution, and process created should serve a dual purpose:
Immediate impact: Solving the current customer needs effectively.
Strategic value: Creating lasting value for the organization.
How to create the best customer experience, using AI and intuitive automation that empowers support agents and helps customers find value, thus improving your brand's name? This blog has the answers. Also download this CX guide eBook to dive into more details.
ThinkOwl makes a positive impact on businesses
ThinkOwl combines human expertise with intelligent automation and AI to create unbeatable customer experiences, even with limited staff and resources. Our goals to help businesses include:
- Finding patterns across customers that could reveal market opportunities.
- Creating industry-agnostic solutions that elevate customer service.
- Turning customer problems into improvement opportunities that impart value to clients and benefit the company.
- Help build processes that automate routine tasks and enable information sharing and collaboration through third-party software integrations.
- Integrate support teams to create a unified front to address customer issues, irrespective of channels used for communication and providing support.
- Provide real-time guidance to agents with AI-powered intelligent suggestions, thus reducing ticket-resolution times.
- Elevate customer experiences through insights from monitoring customer touchpoints, identifying customer intents, sentiment analysis, and measuring feedback.
ThinkOwl redefines customer experience (CX) by delivering premium-quality service and support to all, regardless of industry. Discover how businesses across sectors delight customers 24/7, year-round, with advanced service desk software. Read more in this blog.
CCW success: Positive feedback and promising prospects
Attending events and conferences like CCW in Berlin, Germany’s biggest trade show, is always an exceptional experience for the ThinkOwl team. In addition to offering beautiful opportunities to meet distinguished guests from various sectors, these interactions provide insights into prevailing industry trends and customer expectations.
Such events also allow ThinkOwl to present businesses with its suite of customer service software solutions, which helps brands provide excellent customer support. To explore all the fantastic features of ThinkOwl, sign up now for a 30-day free trial.