Customer Experience articles

Connect Your Instagram Business Account With ThinkOwl To Source Customer Inquiries

Another new feather on the cap! Instagram has been integrated into ThinkOwl, the AI-powered helpdesk software that facilitates multichannel digital communication.

If your Instagram business account is connected to the software, ThinkOwl can now create cases from various Instagram entities, such as Posts, Stories, Comments, and Direct Messages (DM).

From a customer service point of view, this integration is very crucial. Here is why!

Why Customer Satisfaction Scores Are Crucial To Boost Sales And Marketing

Customer service can be incredibly complex and stressful. Giving customers the best possible support experience entails knowing what customers want. Measuring pan-organizational performance and customer satisfaction metrics pave the way for you to deliver what’s best for your customers. This behavior is common to all types of organizations that have their customers' benefits at heart. How can organizations achieve this feat? Through support-driven growth.

Legacy Software Foments Trouble In Customer Service; Consider Replacing To Avoid Complications

Customer service is not a cakewalk. It is a difficult job and serves as the backbone of businesses. A balance between offering a great product and providing exceptional service is the sweet spot that allows a brand to grow, and earn the best return on investment (ROI).

Why Customer Service Is Integral To New-Age Marketing Strategies

Marketing is fine. But why should businesses strategize their marketing efforts?

Let’s start with the basics first. If you are a business owner, you are trying to tell the world what you have to offer (your product) and how it will benefit people. Marketing attracts potential clients, and if they like what you have to offer, they eventually pay you to own/use your product — thus becoming your customers.

A Profitable Business Is A Customer Centric Business. Here’s Why!

Entrepreneurs and business owners are well aware that customers are important for business. But how and where customers are placed in the entire organization’s structure can tell us a lot about its future. Irrespective of past and present performance, if a company is not customer-centric, it doesn’t have a future.

What is the meaning of being customer-centric?

The term customer-centric means keeping clients at the focal point of your venture. If you look at the structure of an atom, it has a nucleus, and electrons revolve around it. The nucleus, in this case, is the client, and all business functions, including support, are the electrons. This is the ideal structure of an organization. Creating a customer-centric business pays rich dividends. 

8 Tips To Make Your Customer Service Process Economically Efficient Without Compromising On Quality

Customer service is the lifeline of most businesses worldwide. It also plays a vital role in engaging and retaining customers. Contact centers are so important that many customers have stopped doing business with brands that have been found wanting in their customer interactions.

Every company is under immense pressure to reduce expenditures and increase savings. Providing customers with service and resolving their issues is a business necessity, but it does not make the process a cakewalk or inexpensive.

"Cut costs while improving customer experience" has become an organization's survival mantra. But how is that possible?

How Conversation Bots Aid Conversational Commerce

Conversational Commerce isn’t a new buzzword anymore. Rather, it’s a business imperative that has transformed how people shop.

Contact Center’s Secret Formula To Ensure Excellent Customer Experience

Creating the best customer experience may sound like a tall order to some, but that’s not the case. When planned and executed well, a good customer experience (CX) adds value to your brand, increases your customer base, and promotes loyalty, thus increasing customer lifetime value (CLV) and, with it, your business’ turnover.

What Are Customer Touchpoints – And Why They Matter

Serving customers and being a part of their journey is an aspiration for businesses worldwide. Companies are always alert and spend billions of dollars to serve customers. No stone is left unturned to ensure the right message for the product goes out to them at the right time and on their chosen platform. This helps brands to reach their ultimate objective of providing a rich customer experience (CX). When you have your customers’ best interests in mind at each touchpoint, then you are capable of providing great CX.