Ask any entrepreneur about their biggest nightmare—customer ghosting would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How can you prevent your customers from ghosting? Let’s find out.
It’s never been more challenging to manage the balance between customers' desire for excellent service and businesses' need for more insight-driven action. Since customers control the pursestrings of businesses, companies need to build the trust that customers will get worthwhile benefits for partnering with them.
Thus, a symbiotic relationship is established between a brand and its customer. The brand provides solutions and value to the customer, and the customer provides revenue and growth to the brand. What sustains the relationship? Meaningful engagement, along with prompt and efficient service, nurtures customer relationships.
In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It resembles a storyboard and maps your user’s journey through different stages and emotions. Read the article here.
Marketing is fine. But why should businesses strategize their marketing efforts?
Let’s start with the basics first. If you are a business owner, you are trying to tell the world what you have to offer (your product) and how it will benefit people. Marketing attracts potential clients, and if they like what you have to offer, they eventually pay you to own/use your product — thus becoming your customers.
Entrepreneurs and business owners are well aware that customers are important for business. But how and where customers are placed in the entire organization’s structure can tell us a lot about its future. Irrespective of past and present performance, if a company is not customer-centric, it doesn’t have a future.
What is the meaning of being customer-centric?
The term customer-centric means keeping clients at the focal point of your venture. If you look at the structure of an atom, it has a nucleus, and electrons revolve around it. The nucleus, in this case, is the client, and all business functions, including support, are the electrons. This is the ideal structure of an organization. Creating a customer-centric business pays rich dividends.
Customer service is the lifeline of most businesses worldwide. It also plays a vital role in engaging and retaining customers. Contact centers are so important that many customers have stopped doing business with brands that have been found wanting in their customer interactions.
Every company is under immense pressure to reduce expenditures and increase savings. Providing customers with service and resolving their issues is a business necessity, but it does not make the process a cakewalk or inexpensive.
"Cut costs while improving customer experience" has become an organization's survival mantra. But how is that possible?
Creating the best customer experience may sound like a tall order to some, but that’s not the case. When planned and executed well, a good customer experience (CX) adds value to your brand, increases your customer base, and promotes loyalty, thus increasing customer lifetime value (CLV) and, with it, your business’ turnover.
The origin of customer experience (CX) as a differentiator can be traced to Japan during the 1950s. Before that, businesses and industries focused on meeting production targets and restricted themselves to fulfilling people's basic demands.
The most wonderful time of the year is here, and we cannot keep calm! The air is filled with holiday cheer, and there’s much to be thankful for. Homes are decorated, and Christmas trees, with their elaborate ornamentation, are showstoppers. Pretty lights everywhere bring out the holiday mood. Likewise, great music reminds everyone to shake a leg and get into the groove. Memories are created when people come together to exchange gifts, feast, unwind, and make merry.
