About the author

Soumyadeep Roy

Soumyadeep Roy

Soumyadeep is a content strategist, content marketer and brand storyteller at ThinkOwl. A communications professional, he believes in creating content that is at the intersection of great marketing ideas and tech solutions. Focusing on Customer Experience, Soumyadeep takes a detailed look at technology to create lively, meaningful stories and analysis, making content indispensable for new age marketers, thought leaders and strategists.

Latest Posts

Contact Center’s Secret Formula To Ensure Excellent Customer Experience

Creating the best customer experience may sound like a tall order to some, but that’s not the case. When planned and executed well, a good customer experience (CX) adds value to your brand, increases your customer base, and promotes loyalty, thus increasing customer lifetime value (CLV) and, with it, your business’ turnover.

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What Are Customer Touchpoints – And Why They Matter

Serving customers and being a part of their journey is an aspiration for businesses worldwide. Companies are always alert and spend billions of dollars to serve customers. No stone is left unturned to ensure the right message for the product goes out to them at the right time and on their chosen platform. This helps brands to reach their ultimate objective of providing a rich customer experience (CX). When you have your customers’ best interests in mind at each touchpoint, then you are capable of providing great CX.

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2022 And Beyond: Join The Customer Experience Renaissance

The origin of customer experience (CX) as a differentiator can be traced to Japan during the 1950s. Before that, businesses and industries focused on meeting production targets and restricted themselves to fulfilling people's basic demands.

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Low-Code And No-Code: The Twins Simplifying Business Process Automation


Ideas lead to innovation, and innovation leads to growth. An idea can change how we see the world and make it a better place to live in.

The introduction of low-code and no-code platforms opened the world of business process automation to everyone who is not a professional developer.

Low-code implies using very little programming to develop business workflows. Here,  some coding is required for the sake of customizing or integration with other applications.

No-Code implies not using any traditional coding at all. The process owners here do not have to necessarily know how to code. Instead, they can automate any business workflows using pre-configured visual elements and drag-and-drop features.

Simply put, with low-code and no-code platforms, developers do not have to build an application from scratch.

Low-code platforms and no-code are generally marketed towards customers who are traditionally not from a software background.

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It's That Time Of The Year Again! The Most Coveted Holiday Season


The most wonderful time of the year is here, and we cannot keep calm! The air is filled with holiday cheer, and there’s much to be thankful for. Homes are decorated, and Christmas trees, with their elaborate ornamentation, are showstoppers. Pretty lights everywhere bring out the holiday mood. Likewise, great music reminds everyone to shake a leg and get into the groove. Memories are created when people come together to exchange gifts, feast, unwind, and make merry.

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This Christmas, Let ThinkOwl Be Your Santa!

“Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful.”

Norman Peale’s description of Christmas is perhaps the most appropriate way to convey the holiday mood.

Christmas is that time of the year when the festive spirit is at an all-time high. It’s also the time when excited holiday shoppers tend to take over most retail platforms, as well as over a fair share of your sanity.

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Knowledge Base: The Keystone Of Helpdesk Software


A support center that's on top of their game needs the best helpdesk software to ensure pole position in the customer satisfaction game. It keeps your client-facing teams prepared for unexpected situations.


The knowledge base embedded in the helpdesk software is one of the most important resources for improving support and delivering a better customer experience.


The knowledge base helps to establish your authority as an expert on any topic or information related to products/services. It serves as an information management system that assists in the onboarding of new customers as well as helps in their decision-making process.

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Why Workflow Automation Is Imperative For Your Business


Henry Ford had famously remarked that "If everyone is moving forward together, then success takes care of itself.

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Proven Methods To Empower Customer Support Teams

As your business grows you realize the necessity of having a dedicated system to attend to your customer queries.

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