About the author

Soumyadeep Roy

Soumyadeep Roy

Soumyadeep is a content strategist, content marketer and brand storyteller at ThinkOwl. A communications professional, he believes in creating content that is at the intersection of great marketing ideas and tech solutions. Focusing on Customer Experience, Soumyadeep takes a detailed look at technology to create lively, meaningful stories and analysis, making content indispensable for new age marketers, thought leaders and strategists.

Latest Posts

ThinkOwl CX Playbook – Your Ultimate Guide To Customer Success


Customer Experience (CX) is the mainstay of all businesses. Businesses and customers thrive in a good CX environment. If you want to know how, then you have come to the right place. So let's explore what good CX is and what the requisite tools are to improve CX.

MORE

7 Tips To Optimize Your Customer Onboarding Plan


For many businesses, especially those that generate revenue through subscriptions, customer onboarding is a task they pay a lot of attention to. This process is gaining popularity and importance on par with customer experience (CX). It is a critical step in the customer journey and a key element in making your customer’s experience value-driven and delightful. In this blog, we will see how to optimize your customer onboarding and make it a memorable experience for your clients.

MORE

Why Businesses Prefer Cloud-Based Helpdesk Software for Customer Service

What makes cloud-based helpdesk software ideal for businesses of all sizes? How does cloud-based helpdesk software provide businesses security, operational flexibility, and the most cost-effective approach to growing their customer experience (CX) capabilities? Let’s find out in this article.

MORE

Why Is VOC Critical To Every Business (How To Obtain It)

In most businesses, the quality of customer experience is a critical differentiating factor against competitors. Therefore, it is essential to eliminate any risks in the harsh competitive market and obtain great insights into your customer demography. Let’s find out how to do this.

MORE

How To Positively Impact Your Customers? Here Are A Few Tips To Help You Ace Customer Experience


A good first impression makes a lasting impression. But what does it take to impact your customers positively? An impact that lasts long and is greatly appreciated by your clients. What do impacting customers have in common with CX and your company’s performance? Let’s find out.

MORE

Are Online Shoppers Ghosting Your Business? Here's How To Break The Jinx


Ask any entrepreneur about their biggest nightmare—customer ghosting would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How can you prevent your customers from ghosting? Let’s find out.

MORE

15 Customer Service Traps That Derail Growth


It’s never been more challenging to manage the balance between customers' desire for excellent service and businesses' need for more insight-driven action. Since customers control the pursestrings of businesses, companies need to build the trust that customers will get worthwhile benefits for partnering with them.

Thus, a symbiotic relationship is established between a brand and its customer. The brand provides solutions and value to the customer, and the customer provides revenue and growth to the brand. What sustains the relationship? Meaningful engagement, along with prompt and efficient service, nurtures customer relationships.

MORE

Helpful Tips To Map Your Customer Journey Correctly

In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It resembles a storyboard and maps your user’s journey through different stages and emotions. Read the article here.

MORE

Customer Journey Mapping Is The Way To Your Customer’s Heart


Predicting a customer journey, also known as customer journey mapping, is a fascinating process. If you are a business owner, you must have encountered surprise visitors (first-time website visitors for online businesses and new walk-ins for brick-and-mortar establishments). It’s a wonderful feeling if these visitors become your customers. Isn’t it? Can you visualize that process? Visitors, or people without idea who you are, become aware of you and your brand’s existence.

MORE