About the author

Soumyadeep Roy

Soumyadeep Roy

Soumyadeep is a content strategist, content marketer and brand storyteller at ThinkOwl. A communications professional, he believes in creating content that is at the intersection of great marketing ideas and tech solutions. Focusing on Customer Experience, Soumyadeep takes a detailed look at technology to create lively, meaningful stories and analysis, making content indispensable for new age marketers, thought leaders and strategists.

Latest Posts

Roadmap To Usher Excellent Results In Customer Service

How important is customer service, more specifically — quick and quality customer service?
A lot, actually!

For any successful business, creating a good product and selling it is only half the battle. Providing your clients with unparalleled customer support is equally vital as it is a crucial brand differentiator. This blog will tell you all that is there to know to usher excellent results in customer service.

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ThinkOwl CX Playbook – Your Ultimate Guide To Customer Success


Customer Experience (CX) is the mainstay of all businesses. Businesses and customers thrive in a good CX environment. If you want to know how, then you have come to the right place. So let's explore what good CX is and what the requisite tools are to improve CX.

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7 Tips To Optimize Your Customer Onboarding Plan


For many businesses, especially those that generate revenue through subscriptions, customer onboarding is a task they pay a lot of attention to. This process is gaining popularity and importance on par with customer experience (CX). It is a critical step in the customer journey and a key element in making your customer’s experience value-driven and delightful. In this blog, we will see how to optimize your customer onboarding and make it a memorable experience for your clients.

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Why Businesses Prefer Cloud-Based Helpdesk Software for Customer Service

What makes cloud-based helpdesk software ideal for businesses of all sizes? How does cloud-based helpdesk software provide businesses security, operational flexibility, and the most cost-effective approach to growing their customer experience (CX) capabilities? Let’s find out in this article.

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Why Is VOC Critical To Every Business (How To Obtain It)

In most businesses, the quality of customer experience is a critical differentiating factor against competitors. Therefore, it is essential to eliminate any risks in the harsh competitive market and obtain great insights into your customer demography. Let’s find out how to do this.

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How To Positively Impact Your Customers? Here Are A Few Tips To Help You Ace Customer Experience


A good first impression makes a lasting impression. But what does it take to impact your customers positively? An impact that lasts long and is greatly appreciated by your clients. What do impacting customers have in common with CX and your company’s performance? Let’s find out.

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Are Online Shoppers Ghosting Your Business? Here's How To Break The Jinx


Ask any entrepreneur about their biggest nightmare—customer ghosting would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How can you prevent your customers from ghosting? Let’s find out.

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15 Customer Service Traps That Derail Growth


It’s never been more challenging to manage the balance between customers' desire for excellent service and businesses' need for more insight-driven action. Since customers control the pursestrings of businesses, companies need to build the trust that customers will get worthwhile benefits for partnering with them.

Thus, a symbiotic relationship is established between a brand and its customer. The brand provides solutions and value to the customer, and the customer provides revenue and growth to the brand. What sustains the relationship? Meaningful engagement, along with prompt and efficient service, nurtures customer relationships.

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Helpful Tips To Map Your Customer Journey Correctly

In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It resembles a storyboard and maps your user’s journey through different stages and emotions. Read the article here.

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