About the author

Soumyadeep Roy

Soumyadeep Roy

Soumyadeep is a content strategist, content marketer and brand storyteller at ThinkOwl. A communications professional, he believes in creating content that is at the intersection of great marketing ideas and tech solutions. Focusing on Customer Experience, Soumyadeep takes a detailed look at technology to create lively, meaningful stories and analysis, making content indispensable for new age marketers, thought leaders and strategists.

Latest Posts

Is Your CX Strategy Creating Fantastic Customer Experiences?

Is your brand customer-centric enough to ensure ultimate satisfaction for all your consumers? A cursory look at most brands today might lead us to believe that they are indeed customer-centric and have only consumers’ best interests at heart. 

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How To Avoid Brand Cannibalization And Channel Conflict From Eating Into Your Revenue


The rapid evolution of technology has transformed how people communicate. Today, consumers have virtually no limitations concerning the channels they choose for interacting and communicating with brands. The global eCommerce boom has taken retailers by storm. Many retailers have already implemented digitalization and are utilizing the various channels that come with it to earn more and make their brands more successful. 

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The Importance Of Customer Sentiment Analysis

At a time when brands are placing so much importance on customer experience (CX), conducting customer sentiment analysis can help you take your brand to the top. Customer sentiment refers to the different emotions that your customers experience—positive or negative—while engaging with your brand. In this age of instant communication, how can brands conduct customer sentiment analysis? Let’s find out.

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How To Design Workflows That Delight Agents And Customers Alike

In a time of continuously changing business conditions, organizations are under intense pressure to confront internal processes and ways of working that are not delivering expected results. Not just internal processes but external interactions with clients, partners, and supply chains are under the scanner as well. The focus is on optimizing the output of all business processes and agent activity.  

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Consumers Want Transformation To The eCommerce Framework For Better CX


Far too many industries began their digital hustle after the onset of the pandemic. However, it is heartening to note that their efforts at digitalization are bearing fruit and still going strong. 

Even more encouraging is that consumers have welcomed modernization and believe innovation in technology can fulfill society’s needs. How has this mindset shaped consumer behavior? What are some other factors influencing shopper sentiments? Does the global economic situation matter to the average shopper? How does it influence buyer behavior? Let’s find out. 

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Deliver Human-Centered CX In A Tech-Powered World


How are you delivering personalized touchpoints for each consumer in this challenging economic environment? We are all being asked to do more with less, and although well-intentioned, this advice puts many people (from across varying business functions) in a spot of bother. Not anymore, though.

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Increase Productivity And Simplify Customer Support With Self Service

How can organizations successfully deliver on the rising demands of the customer yet prevent their service teams from getting overburdened? Multichannel customer service, personalizing products/services, and digitalization have all evolved greatly — individually and together as must-have components to deliver an unparalleled experience to customers. But take a moment to consider how your brand will benefit when you offer customers the best service — that of serving themselves.

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Hyperautomation: The New Way To Streamline And Automate Customer Service Workflows


Every organization, be it legacy business houses, modern enterprises, multinational corporations, local retailers, or small commerce within a neighborhood - everybody dreams of becoming a customer success champion and providing value to clients. Ensuring value for consumers can be a lofty goal for enterprises, but with a little help from modern technology, the goal can be easily attained.

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From Automation To Hyperautomation — The Helpdesk Revolution Is Underway

Helpdesk automation systems have a fantastic ability to accelerate the ticketing process. Not only does helpdesk automation provide quick clarifications to customer queries, but also facilitates handling complex issues that can otherwise be difficult to complete manually. 

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