About the author

Soumyadeep Roy

Soumyadeep Roy

Soumyadeep is a content strategist, content marketer and brand storyteller at ThinkOwl. A communications professional, he believes in creating content that is at the intersection of great marketing ideas and tech solutions. Focusing on Customer Experience, Soumyadeep takes a detailed look at technology to create lively, meaningful stories and analysis, making content indispensable for new age marketers, thought leaders and strategists.

Latest Posts

Less Stress, More Success: Minimize Workloads In Support Centers

Picture a bustling support hub where customer inquiries flow like a river, support agents juggle multiple tasks, and your brand's reputation is on the line with every interaction.  

In this dynamic arena, the art and science of workload management take center stage.

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Bringing Customers And Businesses Closer With Technology To Create Awesome CX


The road to offering amazing customer experiences is replete with challenges for brands.

Should customers' expectations go unmet, they can transform from impatient to downright fiery. They can even go to the extent of untying the knot with your brand due to a single instance of a bad experience.

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Improving Customer Support With Kaizen Principles

In today’s dynamic business environment, it is impossible to work without valuable insights. Implementing the Japanese philosophy of Kaizen lets you discover vital details about the drivers of customer loyalty and implement practices that improve your customer service and support functions.

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Navigating The AI Landscape: General AI And Generative AI

The rise of generative AI, particularly the launch of powerful digital tools like ChatGPT (and its subsequent improved versions), marks a seismic shift in the technology landscape. Today, Generative AI is not just a buzzword; it's a transformational moment that's changing how software is created and consumed.

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Application Of Customer Sentiment Analysis In Businesses

Do you aspire to master all the factors influencing your customers’ brand experience? Do you visualize your enterprise as a change-maker transforming how people engage and communicate with brands? 

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Top Reasons Your Support Center Needs Smart Tools For Managing Service Operations

Today’s consumers expect a lot from your brand, from speedy self-service to personalized interactions. For most modern customers, more than the product, it’s the overall experience across all brand touchpoints that matters most. 

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How To Reduce Customer Service Response Times?

Those who are interested in the growing field of customer care and service face a persistent question perennially. That is, how to reduce customer service response times?

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Why Are SLAs Critical To Managing Customer Expectations?

Amid prevailing economic uncertainty, consumers are re-assessing where their money is spent. Most enterprises these days can clearly see the writing on the wall. For customers, the only thing that matters is their experience, nothing else. The transition of the economy from a profit-centric one to an experiential one has made this possible.

The requirements for establishing a successful business are changing completely. It's no longer about one giant sale. Rather, it's about a thousand small wins that add up to memorable consumer experiences and, eventually, long-term customer retention.

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Is Your CX Strategy Creating Fantastic Customer Experiences?

Is your brand customer-centric enough to ensure ultimate satisfaction for all your consumers? A cursory look at most brands today might lead us to believe that they are indeed customer-centric and have only consumers’ best interests at heart. 

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